熟读2分钟
One of the salesman's tasks is convincing the customers to buy his product by introducing its quality and utility.
The HR manager has a number of tactics to attract, motivate and keep talents for the firm.
To enlarge their market share, they take painstaking effort to convert potential customers into real buyers.
销售员的任务之一是介绍产品的质量和效用从而劝服顾客购买产品。
人力资源经理有很多策略来吸引、激励和留住人才。
为了增大市场份额，他们努力把潜在顾客转化为实际购买者。
一边听一边练
A: Do you have a marketing plan for our new computers?
B: Yes, I do. After going through our analysis, I think we're in good shape. One of our main strengths is the quality of our computers, and there is a good market opportunity for the novelty of a design.
A: I assume we don't need to worry about creating a need, with information society almost here.
B: Right. As for the marketing mix, we'll price in 10% higher than before. It'll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a“pull”strategy, of course. We haven't finally decided our ads yet, so I'll have to let you know. Can we meet again next week?
A: Sure. Let me cheek… how about Friday morning at 10:00 a.m.?
B: Uh, let me see, okay with me.
A:你对我们新电脑有什么营销计划吗？
B:是的，我有。经过分析，我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量，并且创新产品在市场上有很大商机。
A:我想现在是信息社会，我们不用再为创造需求而担心。
B:对。至于说营销组合，我们的定价将比以前的产品贵10%。下个月要在全国有选择地投放市场。主要通过广告促销，当然是运用“拉”的策略。我们还没有最终决定我们的广告，因此我还得要另外通知你。我们下周能在碰一下面吗？
A:当然可以。让我看一下，星期五上午10点怎么样？
B:呃，我看看，我没问题。
情景短剧扮演
（Denny is talking \about their marketing plan with John.）
Denny: I think we need to find ways of upgrading our distribution network.
John: I've asked the marketing department to follow up on that, and I intend to incorporate some of their suggestions into the work plan before we submit the final report.
Denny: We should also brainstorm with the folks in advertising to make sure that our target customers are getting the message.
John: We'll have to be careful about how we represent our ideas. Those creative types can be awfully sensitive！
Denny: I'll speak with the assistant director in the advertising department. We have a good working relationship, and I think she'll be receptive to our ideas.
(丹尼在与约翰讨论他们的营销计划。)
丹尼：我认为我们要想办法改进我们的营销网。
约翰：我已经要求营销部门对这件事进行追踪，在我们你出最后的报告前，我打算把他们的几条建议加到我们的工作计划里。
丹尼：我们也应该和广告部的人进行讨论，集思广益，以确保目标客户收到我们想传达的信息。
约翰：到时候我们报告这个营销计划时也要小心，那些搞创意的人可能会很敏感!
丹尼：我会和广告助理讨论一下，我们工作关系很好，我想她应该会愿意接纳我们的想法。
