熟读2分钟
Pay attention to the market.
Find a severe competition in the market.
The market is short of competition.
Expand the demand of market.
关注市场动态。
发现市场激烈的竞争。
市场缺乏竞争。
扩充市场需求。

一边听一边练
A: In this area Guangsheng company is our main competitor. They've been developing rapidly and now are the biggest in terms of market share.
B: We must admit they've been doing well in product development. But they have their weakness at the moment. They have the lowest profitability.
A: Yes, in terms of this we still have a lower market share than us and their products are sold at slightly higher prices. But their annual return shows greater profitability.
B: We should get the management department and the working staff to realize our situation and call on everyone for effort.
A: 在这个领域，我们主要的竞争对手是光盛公司。他们发展迅速，至今已经占据最大的市场份额。
B: 我们必须承认他们在产品拓展方面做的很好。但是眼下他们也有弱点，他们的利润率最低。
A: 不错，就这点来说，我们是有优势的，但是看看我们的第二个竞争对手，利华公司。他们的市场份额比我们小，产品价格比我们略高，但他们的年利润比我们要高。
B: 我们应该让管理部门和在职员工意识到我们的处境并号召大家一起努力。

情景短剧扮演
（Mr. Zhang and Ben are talking about their competitors.）
Zhang: Mr. Ben, we would like to share the information you have got about our competitors.
  Ben: Al right. Here are the manuals and the price lists of their products.
Zhang: What do you think of them?
  Ben: The products of both companies are of excellent quality and new style. The difference lies in price. Generally speaking, the price of MT product is higher while Xuntong product is more fashionable in appearance.
Zhang: Then what do you think of ours compared with theirs?
  Ben: Ours are more competitive. You see, we've got a orders.
Zhang: Please be specific.
  Ben: Oh, Yes. Our product has advantage in quality and price. However, honestly speaking, we lack variety in style.
Zhang: That is true.
（张先生和本正在谈论他们的竞争对手。）
张：本先生，请谈谈我们的主要竞争对手的情况。
本：好的。我带回了他们的产品说明书和价格表，请看。
张：你对他们两家产品印象如何？
本：两家公司的产品式样更新快，质量都不错，但价格上有差异。总体上，MT公司产品的定价比讯通公司的高一些，但后者的外观设计更新潮。
张：与他们相比，你认为我们的产品如何？
本：我认为我们的产品更具有竞争力。你看，我们收到了不少订单。
张：能说具体点儿吗？
本：好的。我们的产品质量没问题，价格有优势。但是坦率的说，我们的产品款式还不够多。
张：确实如此。