与哈根达斯的接触
Haagen-Dazs is a brand of ice cream, established by Jewish immigrants from Poland Reuben and Rose Mattus in Bronx, New York, in 1961, Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.
The ice cream comes with many different flavors and is a “super-premium” brand, meaning it is quite dense(very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has high butterfat content. Haagen-Dazs is also meant to be kept at a temperature that is substantially lower that most ice creams in order to keep its intended firmness. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.
The name Haagen-Dazs is simply two made-up words meant to look Scandinavians from American eyes-although in fact, the digraphs “aa”and “zs” are not part of any native words in any of any native words in any of the Scandinavian languages. This practice is known in the marketing industry as foreign branding. Mattus thought that Denmark was known for its dairy products and had a positive image in the U.S. He included an outline map of Denmark with early labels, as well as the name of Copenhagen. His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show (1999) that her father sat at the Kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.
作为硬冰淇淋，哈根达斯毫无疑问是美国冰淇淋品牌的代表。它提倡“尽情尽享，尽善尽美”的生活方式，鼓励人们追求高品质的生活享受。更是由于它的各式花样,和吸引恋人眼球的名字，把自己的产品与热恋的甜蜜联系在一起，吸引恋人们的频繁光顾。以至于成为恋人之间爱情甜蜜温馨的代表。
哈根达斯的历史
In 1980, Haagen-Dazs unsuccessfully sued Frusen Gladjé, an American ice cream maker, whose name without the acute accent was Swedish for “frozen delight” ,for using similar foreign branding strategies.
Haagen-Dazs was bought by Pillsbury in 1983. General Mills bought Pillsbury in 2001. However, in the United States and Canada, Haagen-Dazs products are produce by Nestlé subsidiary Dreyer`s, which acquires the rights as part of the General Mills-Pillsbury deal. The brand name is still owned by General Mills but is licensed to Nestlé in the US and Canada.
To offset increasing casts of its ingredients and the delivery of the product, Haagen-Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from 16 US floz (470ml ). Additionally they announced that in March 2009 they would be shrinking the 32 US fl oz (950ml) containers to 28 US fl oz (830ml). In response, Ben ＆Jerry`s said that they would not be changing the sizes of their cartons.
选用世界各地的名产作为原材料，与最精致工艺相结合，就这样成就了冰淇淋艺术的极致。哈根达斯一直拒绝平庸，数十年如一日的坚持矜贵，以致有了“冰淇淋中的劳斯莱斯”之称。无数喜爱哈根达斯的人常用各种各样的美誉之词称赞它——“完美时尚的代名词” “巅峰冰淇淋甜品艺术的代言人”等等。
Something about Haagen-Dazs 关于哈根达斯的一些事
In 1921,Haaggen-Dazs ice cream was born a family in New York City`s Bronx.
1921年，哈根达斯冰淇淋诞生在纽约布朗克斯市的一个家庭。
Haagen-Dazs sets up shop not in the ordinary flow Xining supermarkets and grocery stores, shows their faces in public and a bunch of cheap ice cream mix.
哈根达斯自设专卖店，绝不在人流熙攘是普通超市和杂货店里抛头露面，与廉价冰淇淋混成一堆。
“New York Times” to the domineering full advertising words: “a Rolls-Royce automobile, a Haagen-Dazs ice cream.”
《纽约时报》给予的霸气十足的广告词：“汽车有劳斯莱斯，冰淇淋有哈根达斯。”
Haagen-Dazs sets a new standard of ice cream and gradually becomes a worldwide band.哈根达斯为冰淇淋制作树立了新标杆，逐渐成为一个世界知名品牌。
“haagen , love precipitation in the flavor of the first bite, until forever ”.
“哈根达斯，爱情沉淀在第一口的味道，直到永恒”。
“If you love her, take her to Haagen-Dazs.”
爱她，就请她吃哈根达斯。
The most popular in recent years has been Haagen-Dazs`ice cream mooncakes.
近年来最流行的就是哈根达斯的冰淇淋月饼了。
Haagen-Dazs has already found a good way to combine the high quality and high production together.
哈根达斯冰淇淋已经找到了很好的方式将高质量和高产量结合起来。
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