熟读2分钟
Market research is the study of all processes involved in getting goods from the producer to customers.
The primary data suggests that there is a slowdown in this market.
Whats right. The key is concocting the right marketing strategy tailored to this specific to these specific needs.
A: Yeah, the development of a strong brand name in domestic market is undoubtedly a precursor to any outward expansion.
B: Our product has certainly received rave reviews from the media and many trade publications as well as from our end users. It certainly has become a household item domestically.
A: And, we must take heed to our brand name and corporate image.
A: 我们看到了国际的、跨文化的和比较的视角更大程度地融入了市场营销的每一个方面。
B: 是啊，关键就是要策划合适的营销战略来迎合这些特定的需要。
A：对，一个强有力的品牌名称在国内市场的发展，毫无疑问是其向外扩展业务的先兆。
B: 媒体、许多贸易出版物以及我们的客户都对我们的产品好评如潮。在国内，它确实已成为家喻户晓的好产品。
A: 还有，我们必须注意我们的品牌名称和公司形象。
情景短剧扮演
(One American exercise machines company want to promote products in Chinas largest population, its right. What kind of people do you think would use our products?
Tony: People in the city. There are more and more people working in offices. They are stressed out at work, and they dont nice.
Arthur: Good thinking. What models do you think they prefer?
Tony: I think space-saving models will be popular.
Arthur: OK, I see what you mean.
（一家美国健身器材公司想将产品推向中国市场。公司总经理亚瑟正在与托尼讨论此事。）
亚瑟：请坐，托尼。上次我们谈过之后，你有没有考虑过把我们的产品推向中国市场这件事情。
托尼：当然。我想我们应该在这个大市场上占有一席之地。虽然现在只有少数中国人使用健身器材，但由于拥有世界上最多的人口，将来数目一定很大。
亚瑟：是的。你认为什么样的人会用我们的产品呢？
托尼：城市里的人。越来越多的人在办公室工作。他们压力大，而且没有时间做户外活动。退休的人，这些人很多都有锻炼的习惯，如果天气不好，他们可以待在家里用我们的产品。
亚瑟：很好的想法。他们会喜欢什么型号呢？
托尼：我想节约空间的型号应该很受欢迎。
亚瑟：好的，我明白了。
