熟记2分钟
What sectors have the most potential?
How can we realize product differentiation?
We've got to pull our sales number up and develop the brand.
Customer loyalty is the most important step to develop a solid brand.
最有潜力的部分是什么？
我们如何实现产品差异化？
我们必须提高销售额，并开发品牌。
顾客忠诚度是开发一个好品牌最重要的环节。
一边听一遍背
A: What are you areas for growth? What sector do you see the most potential is in? How to pull our sales number up and develop the brand?
B: It's not just spreading out to new markets that we are have to address. I think we'd better first pay attention to developing our brand in the markets we already have. We've reached the awareness level, but we haven't established customer loyalty. People know who we are, but they still don't trust in our brand.
A: I don't see why we can't work on opening new markets and developing the markets we've already penetrated at the same time. Both aspects of developing our customer base and developing our brand are important.
A: 我们的发展空间是什么？你看我们最有潜力的部分是什么？我们要怎样提高销售额碧昂开发品牌？
B: 这不仅仅是扩大我们必须要开发的新市场。我认为我们最好首先重视开发我们在市场上已经拥有的品牌。我们已经让大家知道了我们的产品，但还没有建立起顾客的品牌忠诚度。人们知道我们是谁，但他们还不信任我们的品牌。

情景短剧扮演
（Kevin and Evan are talking about how to enter the new market.）
Kevin: We have come to a critical stage in our overseas development. That is, choosing the right options for market entry.
Evan: There are three conventional means to enter the foreign market: direct exports, indirect exports and strategic partnership and alliances.
Kevin: Since we don't have the means and the foreign expertise in-house, direct selling may not be the most suitable solution. We need to seek a local partner in our target country.
Evan: The export plan you've drafted earlier mentioned the various choices of indirect exports. How do we weight the available options to best suit our needs?
Kevin: Good question! I suspect from this point forward, our real challenge will be how well we can manage and adapt to the business environment abroad.
（凯文和埃文在讨论进军新市场的策略。）
凯文：我们海外业务的发展已经进入一个关键性的阶段，即选择合适的市场进入方式。
埃文：进入国外市场有三种传统方式：直接出口、间接出口和战略性伙伴联盟。
凯文：由于我们公司内部不具备外国的专门技术和途径，直接销售可能不大合适。我们需要在目标国寻找一个合作伙伴。
埃文：您早些时候起草的出口计划提到了间接出口贸易的不同方案。我们应该如何权衡已有的方案来尽可能满足我们的要求呢？
凯文：这个问题提的很好！我认为从此刻起，我们真正的挑战将是我们如何较好的经营并适应国外的商业环境。