熟读2分钟
I went over the sales figure in the market research report.
To make our product sell well, we have to take the target customers into account.
If our customers are attracted by the low price, they will buy and become loyal to our brand.
I think we're talking about two totally different target groups.
我看过市场调查报告中的销售数字。
为了卖好我们的产品，我们一定要吧目标消费者考虑进去。
如果顾客被我们的低价位所吸引，他们就会购买我们的产品并成为我们品牌重视的消费者。
我认为我们所讨论的是两类不同的目标群体。

一边听一边练
A: Do you know what the exporters consider?
B: Well, they consider some distinct but related problems, such as seeking for a target market or locating the promising customer. An exporter needs to know about the social characteristics of people he is dealing with.
A: Could you talk about it in detail?
B: OK, you need to know what they like or dislike, what religions they follow. Especially you need to know how they behave, their habits and their ways of life, the things that they are used to.
A: I see. I think it is necessary to make a market research before the product orientation.
B: Yes, you're right.
A:你知道出口商都在考虑些什么吗？
B:嗯，他们考虑些迥异但却相关的问题。例如，寻找新的市场目标，或者定位潜在的顾客。一个出口商需要知道他考虑的人群的社会性。人群的社会性。
A:你能说的详细点吗？
B:好的。你需要知道他们喜欢什么，不喜欢什么，他们信仰什么宗教。特别是需要知道他们的行为，他们的习惯、生活方式以及所习惯的事物。
A:我知道了。我觉得在市场定位之前需要做市场调查。
B:是的，没错。

情景短剧扮演
(Alice is a asking Emma something about product orientation.)
Alice: I went over the sales figures in the market research report. If we compare that report with our survey of consumer buying habits, there is only one conclusion.
Emma: What's is that?
Alice: It seems this market is sensitive to price. When our product was market up at a higher introductory price, our sales after product launch were very low. But with a series of promotional events, we landed more sales.
Emma: You mean that we should mark up our product at a low price, right?
Alice: Yes. Price is vital in the fierce market competition, so we can use it to build our customer base .