熟读2分钟
The product launch is Tuesday.
We should be prepared with a back-up plan just in case.
Opening day is Tuesday.
Promotional events are a major source of attracting new customers.
产品在周二投放市场。
我们应该准备一个备用计划以防万一。
周二开幕。
总共有15场促销活动。
促销活动是吸引新顾客的主要途径。
一边听一边练
A: What kind of promotional events are scheduled for the new product line?
B: Marketing department has set up some sponsoring events throughout the year.
A: What kind of sponsoring are we talking about?
B: Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.
A: Other than the marathon, what else is on the list?
B: We've got an opportunity in the Olympic stadium sponsoring one of the teams' equipment, then a rally for cancer research.
A: That seems kind of random, don't you think?
B: It might seem that way, but these events were all carefully chosen based on marketing research.
A：对新的产品系列安排了什么样的促销活动？
B:市场部已经决定进行持续一年的赞助活动。
A:我们一开始要赞助三个城市联合举办的马拉松比赛，这个活动宣传力度很大。光电视意一项的上镜机会就会使我们的顾客关注度翻番。
A:除了马拉松比赛，还准备搞什么活动？
B:我们在奥林匹克体育馆得到赞助其中一个参赛队伍装备的机会，还有就是宣传癌症研究的集会。
A:好像有点杂乱，你认为呢？
B:似乎有点乱，但是这些活动都是在市场调查的基础上认真做出的选择。
情景短剧扮演
（Hank and Liu Xue are talking about marketing methods.）
Liu Xue: Now, let's resume our discussion. The next point concerns the objectives. Hank, are you prepared to make a rough estimation?
Hank: Yes. In order to get a profit of $1.8 million one year as suggested by the Board, we have to increase our sales revenue to $18 million if we can make the profit rate 10%. If we sell the watches at a price of $130 per unit, we'll have to sell a total of 138,460 units. That would probably cover a market share of 6%. We would hopefully regain what we've lost if our sales of other watches do not fall.
Liu Xue: What kind of marketing media should we apply?
Hank: Since most of our prospects are young people and fashion followers, the best choices would be pop music programs, sports programs and fashion programs on radio and TV.
Liu Xue: What about the net?
Hank: That's also a god place to advertise our new product.
（汉克和刘雪在讨论营销手段。）
刘雪：现在，我们重新开始我们的讨论。下一个关注点是目标。汉克，你准备好做粗略地估计了吗？
汉克：是的。为了达到董事会建议的一年活力1800玩美元。如果我们每块手表卖130美元的话，我们总共必须卖出138460块手表。那可能会占到6%的市场份额。如果我们其他表的销售额不下降的话，我们很有希望多会我们所失去的市场份额。
刘雪：应当采取那种媒体进行营销？
汉克：由于我们的目标消费者是年轻人和追求时尚的人士，最佳的选择是广播和电视上的流行音乐节目、运动节目和时尚节目。
刘雪：那网络呢？
汉克：那也是一种非常好的宣传我们产品的方式。
The product launch is Tuesday.
We should be prepared with a back-up plan just in case.
Opening day is Tuesday.
Promotional events are a major source of attracting new customers.
产品在周二投放市场。
我们应该准备一个备用计划以防万一。
周二开幕。
总共有15场促销活动。
促销活动是吸引新顾客的主要途径。
一边听一边练
A: What kind of promotional events are scheduled for the new product line?
B: Marketing department has set up some sponsoring events throughout the year.
A: What kind of sponsoring are we talking about?
B: Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.
A: Other than the marathon, what else is on the list?
B: We've got an opportunity in the Olympic stadium sponsoring one of the teams' equipment, then a rally for cancer research.
A: That seems kind of random, don't you think?
B: It might seem that way, but these events were all carefully chosen based on marketing research.
A：对新的产品系列安排了什么样的促销活动？
B:市场部已经决定进行持续一年的赞助活动。
A:我们一开始要赞助三个城市联合举办的马拉松比赛，这个活动宣传力度很大。光电视意一项的上镜机会就会使我们的顾客关注度翻番。
A:除了马拉松比赛，还准备搞什么活动？
B:我们在奥林匹克体育馆得到赞助其中一个参赛队伍装备的机会，还有就是宣传癌症研究的集会。
A:好像有点杂乱，你认为呢？
B:似乎有点乱，但是这些活动都是在市场调查的基础上认真做出的选择。
情景短剧扮演
（Hank and Liu Xue are talking about marketing methods.）
Liu Xue: Now, let's resume our discussion. The next point concerns the objectives. Hank, are you prepared to make a rough estimation?
Hank: Yes. In order to get a profit of $1.8 million one year as suggested by the Board, we have to increase our sales revenue to $18 million if we can make the profit rate 10%. If we sell the watches at a price of $130 per unit, we'll have to sell a total of 138,460 units. That would probably cover a market share of 6%. We would hopefully regain what we've lost if our sales of other watches do not fall.
Liu Xue: What kind of marketing media should we apply?
Hank: Since most of our prospects are young people and fashion followers, the best choices would be pop music programs, sports programs and fashion programs on radio and TV.
Liu Xue: What about the net?
Hank: That's also a god place to advertise our new product.
（汉克和刘雪在讨论营销手段。）
刘雪：现在，我们重新开始我们的讨论。下一个关注点是目标。汉克，你准备好做粗略地估计了吗？
汉克：是的。为了达到董事会建议的一年活力1800玩美元。如果我们每块手表卖130美元的话，我们总共必须卖出138460块手表。那可能会占到6%的市场份额。如果我们其他表的销售额不下降的话，我们很有希望多会我们所失去的市场份额。
刘雪：应当采取那种媒体进行营销？
汉克：由于我们的目标消费者是年轻人和追求时尚的人士，最佳的选择是广播和电视上的流行音乐节目、运动节目和时尚节目。
刘雪：那网络呢？
汉克：那也是一种非常好的宣传我们产品的方式。
