熟读2分钟
We've got to come up with a few clever strategies in order to keep our place on top.
Our challenge is consumer loyalty.
At a discounted introductory, we landed more sales.
我们不得不想出几个聪明的办法来保持我们的领先地位。
我们面临的挑战是如何争取重视的顾客。
打折上市之后，销售量大增。

一边听一边练
A: Good morning. I am from the Sunshine Company. Here is my card. Our company is conducting a survey about washing powder now. Can I ask you some questions?
B: That is all right.
A: We want to know how many people use our Sunshine washing powder. We also need to know why they use our washing powder or why they don't. This information will be used to make the marketing policy.
B: I see.
A: Have you tried our company's washing powder yet?
B: Yes. It washes very clean, but I don't like the smell of the washing powder. It smells weird.
A: So, I guess the type of smell is important to you.
B: That's true.
A: I see.
A: 早上好，我来自阳光公司，这是我的名片。我们正在做一项关于洗衣粉的市场调查。我能问您几个问题吗?
B: 好的。
A:我想知道有多少顾客在使用阳光牌洗衣粉。而且还想了解他们选择或者不选择我们产品的原因。这些信息将用语我们制定营销政策。
B:我明白了。
A:您用过我们公司的洗衣粉吗？
B:用过，洗的很干净。但是我真的不敢恭维阳光洗衣粉的气味，味道很奇怪。
A:如此看来气味对您来说是很重要的。
B:那当然。
A:我知道了。

情景短剧扮演
(Li Hua and Wang Xue are talking about the results of the market research.)
Li Hua: Did you get a positive response from a discounted introductory?
Wang Xue: We've just carried out a survey of both consumers and retailers regarding our future sound cards.
Li Hua: Did you get a positive response from the telephone survey? What do they say?
WangXue: Well, it looks like our plans for a fully functional but low end sound card were right on.
LI Hua: People are looking for cheaper ones?
Wang Xue: Of course. Price is an important variable in our market, so we can use it to build our customer base.
Li Hua: Right. They want lower prices, but most important, the cards must be reliable.
（李华和王雪在讨论市场调查的结果。）
李华：产品在打折上市之后得到好的反馈了吗？
王雪：我们已经就计划退出的声卡对客户和零售商进行了调查。
李华：你的电话调查反馈好吗？他们都说些什么？
王雪：看起来我们计划退出的全功能低价位的声卡会很受欢迎。
李华：人们愿意买便宜的吗？
王雪：当然，价格在市场上是一个很重要的变量，我们可以利用价格建立我们的顾客基数。
李华：是的，他们希望价格便宜一些，但是最重要的是，声卡质量必须要好。