熟读2分钟
The sample group consists of 500 respondents.
Most people are at an average level.
I often change the brands of tooth paste.
Only 25%of respondents reported having children.
调查组有500名参与者。
大多数人处于平均水平。
我经常更换牙膏的品牌。
只有25%的参与者有孩子。
一边听一边练
A: From the results of it, we're going to have to re-evaluate some of the content for our promotional events in the different venues.
B: Why?
A: According to the report, our Xi'an crowd is a quite different make-up from our Nanjing folks. Our Xi'an consumers are mostly from mid-level to upperclass income levels, university or postgraduate, married no children, white collar. Nanjing, on the other hand, is mostly mid to low income levels, single parent homes, blue collar. I think we're talking about totally different target groups.
B: I had no idea there was that great of a deviation between the two venues.
A: No kidding. We've got to come up with two completely different salas pitches to suit the needs of each group.
A:从结果来看,我们要对一些不同指定地点的促销活动内容进行重新评估。
B:为什么?
A:根据报告内容,从我们的顾客群体组成来看,西安和南京大不相同。西安的顾客大多是中上等收入,大学或研究生毕业,已婚没有孩子的白领阶层。而南京的顾客大多是中下收入水平,单亲家庭的蓝领阶层。我认为他们是两种完全不同的目标群。
B:我不知道这两个地区有这么大的差别。
A:真的,我们一定要想出凌涛完全不同的推销方式以适应各个群体的需要。
情景短剧扮演
(Jane and her colleague Kevin are going over the statistical report.)
Kevin: I'd like to go over the statistical report with you.
Jane: OK. Here's the first page.
Kevin: According to this report, 40% of our viewers have a median income of more than 40,000 Yuan annually. Is that accurate?
Jane: Yes, if you look at the pie chart here, you'll see that 30% are in the above 50,000 category, 40% are between 30,000 and 50,000, and 30% fall below 30,000.
Kevin: What percentages of customers come from households with children?
Jane: Nearly 75% of our customer bases come from childless households. Only 25% of respondents reported having children.
Kevin: What was the ratio of men versus women?
Jane: There was a clear cut of 50-50.
(简和她的同事凯文在看数据统计报告。)
凯文:我想和你一起看一下数据统计报告。
简:好的,这是第一页。
凯文:根据这份报告,40%的参与者是中等收入者,年收入超过4万元,这些数字准确吗?
简:准确,看一下这个饼形图,你能看到30%的人属于5万元以上的那一类。40%的人位于3万元到5万元之间,而30%的人在3万元以下。
凯文:那些顾客中有孩子的家庭占多大比例?
简:几乎75%的顾客都没有孩子,只有25%的参与者有孩子。
凯文:男女比例是多少?
简:各站50%。